Creating a Mailing List

Maximizing each event is so key. In the Barefoot Ambassador program there are many ways to communicate, sell, reach and offer your products and services. Having your eye on growing each channel is certainly time well spent.

For example: Growing your mailing list. Barefoot releases beautiful e-mail campaigns for Ambassadors to use, but who are your going to mail it to? Your friends and family can only shop so often. You need a mailing list, a good long, strong list.

A great way to build a list is to simply have a sign up at each event you participate in. You might just be surprised at how many people join. Once they meet you, hear what you have to say about Barefoot, get an introduction to our assortment - they will be much more likely to respond to an e-mail you send them!

You can offer a "free prize draw" to collect e-mail addresses, but I find that if I just ask them to sign the mailing list they do - and it's a more straight forward way to simply ask them to join - they may just even open the e-mail when I send it.

Go Here to download a simple sign up sheet - I print these on bright orange paper and have it on a clip board with a cup of pens at the ready at every event.

Set a goal of how many valid e-mail addresses you want to collect at an event, a month, a year. The first goal I set for myself was 2000. Knowing that the turnover rate of e-mail to click to purchase is incredibly small - I knew I had to really focus on building the list.

With that goal nearly achieved I have moved my next goal to have a total of 5000 by January 2010. With the change and upgrades to the Ambassador program I have switched my e-mail management to Constant Contact. (there are about a million services to choose from - just came across this one yesterday . . . soo cute: MyEmma, wish I had found it sooner) Our new website is so robust, beautiful and much easier to "shop" - This partnered with the serious business tool of a professional e-mail service should prove to be great step in a new and right direction.